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If I went out with a girl, and the date felt like it was a six, normally I wouldn’t have gone on a second date.

When thinking about that question, I recalled a change I made in my own personal dating policy at one point.I would invest more in people and spend more time with one person.Rather than go on four different dates, what if I went on four dates with one person?In a fascinating study published in the , University of Texas psychologists Paul Eastwick and Lucy Hunt show that in more dating contexts, a person’s “mate value” matters less than their “unique value.” The authors explain that they define “mate value” as the average first impression of how attractive someone is, based largely on things like looks, charisma, and professional success, and “unique value” as the extent to which someone rates a specific person above or below that average first impression.For instance, they explain the unique value of a man they call Neil like this: “Even if Neil is a 6 on average, certain women may vary in their impressions of him.I felt like I was never meeting people I really, really liked. Maybe I was kind of shitty and my dating strategy was kind of shitty, too?

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