One of the enhancements the company plans to highlight at NADA is the latest version of its proprietary analytics tool, Sales Analyzer 2.0.Dealers will have the opportunity to sign up and demo the updated complimentary tool that will feature an interactive zip code map and will introduce new intelligent market segmentation by Competition Zone to help dealers maximize volume and profitability.Another True member discovered Wells' criminal history and alerted the company.Blogger David Evans is quoted in The New York Times as saying True's competitors were upset with True's sex-themed ad campaign, saying that "they worked hard to overcome the stigma of providing these services, [a]nd True comes in, grabs the lead in page views and drives up the cost of dating keywords on the search engines for everyone else." The New York Times and Online Dating Magazine have noted examples of customers having frustrating experiences trying to cancel their service, including the service failing to honor their cancellation request and charging them for several more months.True is known for its strict policies regarding background checks, which are used to ensure that members are not felons or married.Vest reports 16 million total members, as of May 2007, True advertised aggressively online and spent .2 million in online advertising from January to November 2006, more than any other online dating service.True is currently supporting bills under consideration in Texas, Michigan, and Florida.
True has lobbied state lawmakers in favor of legislation requiring online dating services to disclose whether or not they conduct background checks.
Most notably, it sued Robert Wells, a 66-year-old convicted felon and child molester from Walnut Creek, California.
He had been able to avoid detection because California doesn't provide criminal data to businesses.
I'm just looking for one decent girl in southern West Virginia.
is unique in that it offers background checks on members and as a result, they scare off would be folks who are already in a relationship.
True was an online dating service that was founded in 2003 by entrepreneur Herb Vest. Its original name was True Beginnings.com, but the company felt that this name was too limiting, as company leadership wanted to expand the company into other markets one day.