My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius, and to be on the executive team that could resurrect a great American company." Cook closed factories and warehouses, and replaced them with contract manufacturers; this resulted in a reduction of the company's inventory from months to days.Predicting its importance, his group invested in long-term deals such as advance investment in flash memory from 2005 onwards, guaranteeing stable supply of what became a key i Pod Nano, then i Phone and i Pad component.He expressed his dissatisfaction with the direction of Donald Trump's administration, stating: "This is unacceptable. It states that its remit is "to minimise the availability of 'potentially criminal' Internet content, specifically images of child sexual abuse (including child pornography) hosted anywhere, and criminally obscene adult content in the UK".Content inciting racial hatred was removed from the IWF's remit after a police website was set up for the purpose in April 2011.
Under Cook's leadership, Apple has increased its donations to charity, and in 2013, he hired Lisa Jackson, formerly the head of the Environmental Protection Agency, to assist Apple with the development of its renewable energy activities.Cook later told an Auburn alumni magazine that his symptoms came from "lugging a lot of incredibly heavy luggage around." While delivering the 2010 commencement speech at Auburn University, Cook emphasized the importance of intuition during significant decision-making processes in his life, and further explained that preparation and hard work are also necessary to execute on intuition.Cook also explained that he has been open about his sexuality "for years" and, while many people at Apple were aware of his sexual orientation, he sought to focus on Apple's products and customers rather than his personal life.Scott Forstall resigned as senior vice president of i OS, and became an advisor to Cook until he eventually departed from the company in 2013.John Browett, who was Senior VP of retail, was dismissed six months after he commenced at Apple, when he received 100,000 shares worth US million.Cook is a fitness enthusiast and enjoys hiking, cycling, and going to the gymnasium. He uses an off-campus fitness center for privacy, and very little is known about his personal life.